Digital Marketing Manager - Paid Media

Join us at a pivotal moment to drive growth through paid media for The Mattress Shop, 3Z Brands new consumer-facing mattress marketplace.

Were looking for a performance-driven, digital marketer to take real ownership in scaling across high-stakes paid channels.

This role is for a curious, experimentally minded marketer who sees an early-stage channel mix as an invitation to make the strategy their own.

As Digital Marketing Manager, Paid Media, youll own channel strategy and day-to-day execution across paid social and paid search, with full accountability for efficiency and growth.

Youll build the testing frameworks, lead creative direction, establish the measurement infrastructure, and expand bids/budgets commensurate with what you prove.

The role pairs the autonomy of a startup environment with the resources and operational support of an established, mature brand house.

Youll have the freedom to define the approach and a team of experienced operators to work alongside.

Your decisions won't just move metrics but directly shape the trajectory of the brand.

• 3Z Brands is a direct-to-consumer brand portfolio, vertically-integrated manufacturer, and retailer of award-winning sleep products.
• Headquartered in Arizona and New York, 3Z operates a portfolio of best-in-class sleep brands including Helix Sleep, Brooklyn Bedding, Birch, Bear Mattress, Nolah, and Leesa Sleep.

• You are accountable for how the budget is deployed, paced, and reallocated in real time.
• You own the performance outcome not just the execution.
• Own day-to-day execution across paid search (Google, Microsoft), and lead the expansion into paid social (Meta & Youtube) with an eye on emerging biddable channels as the business scales
• Manage and pace budgets with precision, making real-time reallocation decisions across channels that protect efficiency and drive growth
• Control bidding strategy and audience architecture across campaign types and funnel stages
• Build and manage creative testing frameworks with speed and rigor

• In paid media, creative is the variable that moves the needle most.
• You have strong instincts about what works, why it works, and how to systematically find the next winning concept.
• Develop and maintain a creative strategy across paid channels, informed by performance data and cultural awareness
• Partner closely with creative teams to brief, iterate, and prioritize asset & landing page production based on what the data tells you
• Identify winning creative patterns and translate them into scalable frameworks and repeatable testing hypotheses
• Stay current on platform creative best practices, emerging formats, and what is resonating with mattress and home category consumers
• Partner with ecommerce and content teams to ensure landing page experience supports campaign objectives and audience segments
• Use AI-powered tools to accelerate asset & landing page concepting, iteration, and production where possible
• Build a feedback loop between creative performance and brand strategy so neither operates in a vacuum

• Today, measurement at The Mattress Shop leans too heavily on in-platform reporting.
• Youll help to define what rigor looks like, from building the frameworks, tools, and testing cadences that let us move beyond what platforms self-report and make confident, data-grounded decisions about where to focus and how to grow profitably.
• Audit the current measurement approach and chart a clear path from in-platform reliance to a multi-signal attribution model
• Partner with incrementality and measurement platforms (Haus, Rockerbox, or equivalent) to establish off-domain lift testing or MTA.
• Design and run geo-based lift tests to validate channel contribution beyond what platforms claim
• Establish reporting infrastructure that connects channel performance to profit not just revenue, so investment decisions are grounded in margin impact

• You are not watching AI happen to marketing.
• You are using it, testing it, and pushing what is possible.
• You default to running the experiment over debating whether to run it.
• Operate as an AI-native marketer, using AI tools daily to accelerate analysis, automate workflows, and surface insights faster
• Actively test emerging ad formats, AI-driven creative tools, and new bidding and automation frameworks before they become mainstream
• Stay ahead of what is new in marketing technology and bring a point of view on what is worth testing

• You are comfortable going deep in the numbers and using data to tell a story.
• Analytical rigor is fully embraced.
• Influence the creation of clean, decision-ready reporting that goes beyond surface metrics
• Navigate attribution ambiguity and make confident decisions with imperfect data
• Excel or Google Sheets fluency required; SQL a plus

Required

• 3+ years of hands-on paid media experience across paid social and paid search
• Proven experience managing significant ad spend with full ownership of pacing, allocation, and efficiency
• Strong analytical skills with a specific focus on marginal and incremental performance
• Demonstrated creative instincts and experience contributing to creative strategy - not just executing against it
• AI-native work habits with genuine curiosity about what is emerging in marketing technology
• Preferred:

experience at a brand with AOV above $500, where longer .