The Marketing Specialist is responsible for the day-to-day marketing execution, cross-functional communication, onboarding channel set-up and providing long-term marketing strategy learnings, analysis & best practices for new restaurant openings. Working with franchise clients, internal/external digital & IT partners, media agency partners, they will be responsible for main grand opening marketing communication liaison across all teams, developing, implementing, and executing strategic marketing initiatives to generate location awareness, drive traffic and sales. The Marketing Specialist must be an organized, detail-oriented, and planful individual who can manage timelines, deliverables, follow-ups, and cross-functional inputs to support seamless execution for customers, franchisees, and internal partners. Reporting to the Field Marketing Director, this role works closely with brand, creative, media, operations, and technology partners to support day-to-day grand opening marketing execution. This position is based in our corporate office in Atlanta, GA with work from home Fridays.
Atlanta-based GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands. As of December 31, 2023, GoTo Foods, through its affiliate brands, is the franchisor and operator of more than 6,700 restaurants, cafes, ice cream shoppes, and bakeries in all 50 states and over …
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