HR Manager, Generalist

North Fulton, Georgia area

Employment Type: Full-Time, On-Site

Salary Range: $85,000–$120,000 annually, depending on experience

Experience Required: 10+years in Human Resources

Professional Certification: SHRM-CP or PHR preferred, but not required if have relative experience

We are a fast-paced, rapidly growing sports memorabilia company specializing in live-streaming sales, collectibles, and customer engagement.

Our business combines the excitement of sports, entertainment, e-commerce, and live sales. With approximately 45 employees and significant plans for expansion, we are seeking an experienced, proactive Human Resources Manager who can help us build a strong team, develop effective HR systems, and support our continued growth. This is an onsite only position and candidate must be located in North Fulton Georgia.

We value accountability, professionalism, adaptability, teamwork, and people who thrive in an entrepreneurial environment.

We are seeking a hands-on Human Resources Manager with at approximately 10 years of progressive HR experience.

The ideal candidate is an experienced leader who enjoys working directly with employees and management, solving problems, recruiting exceptional talent, and establishing policies and procedures that support a growing business.

This position requires someone who is equally comfortable developing long-term HR strategies and handling day-to-day employee matters.

• Lead recruiting efforts across all departments, including live-streaming hosts, sales, operations, warehouse, administrative, and management positions.
• Develop efficient recruiting, interviewing, hiring, and onboarding processes.
• Partner with leadership to anticipate staffing needs as the company expands.
• Establish strategies to attract and retain high-performing employees.
• Develop consistent hiring standards and interview procedures.

2. Employee Relations & Performance Management

• Serve as the primary resource for employee concerns, workplace conflicts, and HR-related questions.
• Coach managers on employee performance, communication, discipline, and leadership.
• Develop structured performance reviews and employee development programs.
• Manage disciplinary actions, investigations, and employee separations professionally and consistently.
• Promote accountability, fairness, and a positive work environment.

3. HR Policies, Procedures & Compliance with Georgia Laws

• Develop and maintain an employee handbook and comprehensive HR policies.
• Ensure compliance with applicable federal, Georgia, and local employment laws.
• Compliance Management in maintaining policies records and practices in accordance with FLSA, EEO, I-9, OSHA, etc.
• Maintain accurate employee records and HR documentation.
• Oversee policies relating to attendance, scheduling, overtime, leave, workplace conduct, and employee classification.
• Support workplace safety and risk-management initiatives.

4. Compensation, Benefits & Payroll Oversight

• Evaluate compensation structures to maintain competitive and equitable pay practices.
• Oversee employee benefits administration, enrollment, needs and planning.
• Coordinate with and accounting to ensure accurate compensation and proper recordkeeping.
• Develop recommendations for incentive programs, bonuses, and employee retention.
• Assist leadership with workforce budgeting and compensation planning.

5. Organizational Growth & HR Infrastructure

• Build scalable HR processes to support significant company growth.
• Build scalable HR processes to support significant company growth.
• Establish clear job descriptions, reporting relationships, and organizational structures.
• Create onboarding, training, and employee development programs.
• Identify opportunities to improve productivity, communication, and employee engagement.

6. Support for Live-Streaming & Shift-Based Operations

• Partner with executives and managers to develop effective staffing and scheduling practices.
• Support HR policies for employees working nontraditional hours, including evenings and weekends.
• Help establish fair and consistent performance expectations for live-streaming employees.
• Address staffing challenges associated with high-volume sales events and rapidly changing business demands.
• Collaborate with leadership to build a culture of professionalism, energy, and accountability.

• Minimum 10 years of progressive Human Resources experience.
• Demonstrated experience supporting a growing company.
• Strong background in recruiting, employee relations, compliance, and performance management.
• Thorough knowledge of federal and Georgia employment regulations.
• Experience developing employee policies and HR procedures.
• Excellent communication, organizational, and conflict-resolution skills.
• Ability to handle confidential and sensitive employee matters.
• Strong judgment, professionalism, and ability to work independently.
• Experience with HR information systems, payroll platforms, and applicant tracking systems.

• Experience in entrepreneurial, high-growth, or privately owned companies.
• Background in e-commerce, retail, entertainment, live-streaming, or sales-driven organizations.
• Experience supporting companies growing from 40–50 employees to 100 or more.
• Demonstrated success building an HR department or improving existing HR operations.
• SHRM-SCP, SHRM-CP, SPHR, or PHR certification is a plus

We are looking for someone who is:

• Experienced: Has successfully handled complex employee and organizational challenges.
• Proactive: Anticipates problems and implements solutions before issues escalate.
• Hands-on: Willing to roll up their sleeves rather than simply delegate responsibilities.
• Business-minded: Understands the importance of balancing employee needs with company performance.
• Adaptable: Thrives in a fast-moving, constantly evolving environment.
• Confident: Comfortable advising ownership and holding managers accountable.
• Approachable: Builds trust with employees while maintaining professional boundaries.

• Competitive base salary commensurate with qualifications and experience.
• Company benefits including health, 401k and paid time off.
• Opportunity to play a significant leadership role in a rapidly expanding company.

Why Join Us?

This is an opportunity to become a key member of the leadership team at an exciting, growing company in the sports memorabilia and live-streaming industry.

The right candidate will have the opportunity to make a meaningful impact, help shape our company culture, and build the HR foundation for our next stage of growth.