Overview
Please make sure you read the following details carefully before making any applications.
As Search Marketing Manager, you drive growth across our e-commerce brands through search and affiliate channels. You’ll own SEM and Affiliate initiatives, shaping campaigns to boost traffic, conversions, and revenue. You work with cross-functional teams to align acquisition and retention efforts with the company’s growth goals. This on-site role partners with marketing to scale performance using data-driven testing and both manual and automated bidding. A meaningful opportunity to impact brand visibility and customer acquisition.
Compensation / Benefits
- health/dental/vision insurance
- 401K plan
- life insurance
- short-term disability
- flexible spending account
- paid time off including holidays
Responsibilities
- Manage and optimize Affiliate partners and Paid Search campaigns across platforms like Impact, Google Ads, and Microsoft Advertising
- Execute manual and automated bidding strategies to maximize efficiency and scale
- Analyze Affiliate and SEM performance using Adobe Analytics, Google Analytics, and in-platform data
- Identify optimization opportunities through data reviews and develop strategies aligned with business goals
- Launch new campaigns with tightly themed ad groups and relevant keywords for conversions
- Draft and A/B test ad copy across formats to enhance resonance
- Refine keyword strategies by reviewing search terms and implementing negative keywords
- Monitor daily performance and allocate budgets to meet channel KPI targets
- Develop a testing roadmap for betas and optimization strategies
- Stay current with trends and best practices in Affiliate and Paid Search
- Collaborate cross-functionally to unify customer acquisition, retention, and growth strategies
Key requirements
- 4-5 years of high-impact Paid Search (SEM) xklufbp experience with Google Ads, Microsoft Advertising, and analytics tools
- 2+ years managing $10M+ annual search budgets in a B2C e-commerce environment using bidding strategies
- Experience managing Affiliate marketing
- Strong collaborative skills to partner across marketing channels for acquisition and retention
- Proven ability to manage both manual and automated bidding strategies to meet performance goals
- Collaborative
- Data-driven decision making
- Effective communication (written and verbal)
- Google Ads
- Microsoft Advertising
- Impact (Affiliate platform)
