Advertising Specialist

Job Overview

As an Advertising Specialist, you’ll plan, launch, and improve digital campaigns across paid search, social media, and affiliate channels. You’ll use performance marketing insights to guide media buying, manage campaign budgets, and help connect advertising activity to business goals. This role suits someone who enjoys combining analytical thinking with hands-on campaign management.

• Plan and manage paid search marketing (SEM), pay-per-click (PPC) campaigns, social media advertising, and affiliate marketing.
• Build and optimize campaigns across Google Ads (formerly Google AdWords), Microsoft Ads (formerly Bing Ads), Facebook Advertising, and Twitter Ads.
• Conduct keyword research and apply search engine optimization (SEO) tools and conversion optimization practices to support e-commerce campaigns.
• Track results with Google Analytics, Google Tag Manager, DoubleClick, and other web analytics tools; prepare clear web analytics reporting.
• Manage marketing campaign budgets, review media performance analytics, and use data-driven decision making to improve results. Your impact: Your analysis helps teams direct advertising spend toward stronger-performing campaigns and gives customers more relevant messages.

• Experience in digital marketing, marketing analytics, media planning, media buying, and social media management.
• Familiarity with web analytics, SEO, Google Analytics, Google Tag Manager, and advertising platforms listed above.
• Ability to manage budgets in a search marketing role, with sound budgeting and marketing campaign budget management skills.
• Proficiency with spreadsheets and pivot tables for organizing and interpreting campaign data.
• Strong analytical judgment and clear communication; experience with e-commerce, PPC campaign management, or conversion optimization is preferred.

$48,900.00 - $58,900.00 per year

Work Location: In person