Global Marketing Director

Description

The Global Marketing Director shall provide executive-level marketing leadership, strategic planning, and business development support.

• Strategic Marketing Leadership
• Develop and execute comprehensive marketing strategies targeting hotel owners, developers, hotel management companies, architects, designers, purchasing professionals, and other decision-makers.
• Support revenue growth through strategic marketing initiatives that align with corporate objectives.
• Position Carver & Associates as a premier hospitality procurement firm specializing in FF&E, OS&E, project management, sourcing, and purchasing services.
• Brand Management
• Maintain and strengthen the Company’s brand identity across all platforms.
• Ensure consistency in messaging, graphics, presentations, and corporate communications.
• Develop and maintain marketing collateral including brochures, sales sheets, project portfolios, case studies, capability statements, and presentations.

Digital Marketing & Social Media

Manage the Company’s digital presence, including LinkedIn, Facebook, Instagram, YouTube, and other appropriate platforms.

Develop and manage email marketing campaigns and lead-nurturing initiatives.

Coordinate website content updates and support search engine optimization (SEO) initiatives. Public Relations & Communications

Draft and distribute press releases regarding company milestones, project awards, executive appointments, and strategic partnerships.

Build relationships with hospitality media outlets and trade publications.

Coordinate media interviews, speaking engagements, and corporate communications.

Support reputation management initiatives.

Trade Shows & Industry Events

Coordinate the Company’s participation in hospitality conferences, trade shows, and networking events.

Manage exhibit planning, sponsorship opportunities, promotional materials, and event logistics.

Assist with post-event lead follow-up and reporting.

Represent Carver & Associates at industry events when requested.

Content Development

Develop articles, newsletters, blogs, white papers, case studies, client success stories, video content, and marketing campaigns.

Highlight completed hospitality projects, renovations, conversions, procurement initiatives, and client testimonials.

Collaborate with project management and business development teams to create compelling marketing content.

Marketing Analytics & Reporting

Establish measurable marketing Key Performance Indicators (KPIs).

Monitor marketing performance and prepare periodic executive reports measuring campaign effectiveness and return on investment.

Marketing Leadership

Coordinate and provide direction to marketing consultants, agencies, photographers, videographers, graphic designers, website developers, and other marketing vendors as requested.

Foster collaboration between marketing, procurement, project management, and business development teams.

Other duties as assigned

Bachelor’s Degree: A 4-year degree in marketing, business administration, communications, advertising, or a closely related field.

• 5+ Years in the Field: Generally, 10+ years of progressive marketing experience, with a proven track record in mid-to-senior leadership roles (such as Global Marketing Manager or Senior Brand Manager).
• B2B or B2C Leadership: Experience aligning global business objectives with regional execution, managing cross-functional teams, and overseeing multi-market campaigns.
• Demonstrated history of managing large-scale global marketing budgets, external creative/PR agencies, and vendor partnerships.
• Core Technical and Digital Skills
• Proficiency in modern marketing stacks, including CRM platforms (like Salesforce.com), marketing automation, SEO/PPC, analytics, and Account-Based Marketing (ABM).
• Data-Driven Decision Making: Strong ability to analyze global marketing metrics, ROI, conversion rates, and pipeline growth to pivot strategies.
• Brand & Content Stewardship: Expertise in global brand positioning, messaging consistency, thought leadership, and multi-channel content ecosystems.
• Global & Interpersonal Competencies
• Cultural Adaptability: Understanding of diverse international markets, local consumer behaviors, cultural nuances, and regional trade regulations.
• Communication & Collaboration: Executive-level storytelling and communication skills, often requiring proficiency in English and familiarity with managing distributed global teams across multiple time zones.