Regional Sales Development Executive

Position Title Executive – Regional Sales Development Department Sales Reporting line Direct: Regional Sales Development Manager Number of direct reports Individual Contributor Role Base Location As mentioned in Job Posting Strategic purpose of the position The primary purpose of this role is to drive superior Sales Execution and In-Store Excellence across the assigned State / Territory to achieve business goals. The role is responsible for ensuring disciplined execution of all sales priorities, driving adoption and usage of CHEERS (Carlsberg Sales Force Automation Application) / Image recognition, conducting market audits, coaching frontline sales teams, and ensuring high standards of execution in the market. The RSDE will work closely with the RSDM and frontline sales teams to deliver execution excellence and actionable market insights. Core responsibilities

• Ensure impeccable In-Store execution of all Key Sales Drivers and State priorities as defined by the business from time to time.
• Conduct regular market visits with DSEs, SEs, and ASMs to monitor execution standards, provide On-Job Training, and capture market intelligence.
• Drive 100% adoption and daily usage of CHEERS by the frontline sales team across the assigned State / Territory.
• Support the RSDM in implementation and execution of SFA, IR, DMS, and Sales Asset initiatives within the assigned geography.
• Monitor daily app usage and follow up with non-users to improve compliance and reporting discipline.
• Conduct regular execution audits in the market using CHEERS and validate data accuracy reported by the sales team.
• Ensure right reporting practices and maintain high standards of data quality and execution compliance.
• Analyze execution data, outlet performance, and sales KPIs to identify opportunities and share actionable insights with the sales team and RSDM.
• Support capability-building initiatives by identifying execution gaps and assisting in training frontline sales teams.
• Coordinate with vendors and internal stakeholders for issue resolution related to devices, telecom, SFA, DMS, and sales equipment.
• Drive execution standards and support continuous enhancement of FIT maturity across the assigned geography. Competency Requirements
• Strong Communication & Interpersonal Skills – Written & Verbal
• Strong Excel and Data Handling Skills
• Good understanding of Sales Execution and FMCG market operations
• Ability to analyse and interpret execution and sales data
• Coaching mindset with ability to work closely with frontline sales teams
• Execution-focused and result-oriented
• Self-motivated and proactive approach to problem solving
• Ability to travel extensively within the assigned State / Territory
• Comfortable working with mobile applications and sales automation tools Education & Experience Graduate / Postgraduate 4–6 years of experience in FMCG Sales / Sales Execution roles. Minimum 2 years of frontline sales experience as SE / DSE / equivalent role. Experience in driving Sales Force Automation usage and execution audits will be an added advantage. Key Relationships (Who does the role interact with?) Internal: RSDM, NSDM , RBH , State Heads, ASMs, SEs, DSEs, Sales Teams External: Vendors of Visicoolers, SFA App, IR App , DMS Partners, Trade & Distributors Travel Requirements Yes - Local