Marketing Data & Segmentation Manager

Marketing Data & Segmentation Manager

VP, Marketing

On-site in Birmingham, AL or Atlanta, GA (this is not a remote position)

We are looking for a data-driven marketer who loves digging into customer data and turning it into campaigns that work. As our Marketing Data & Segmentation Manager, you will assess and improve the customer and prospect records in our CRMs, build segments from purchase data, and pull the lists for and send targeted outbound campaigns.

This is a hands-on individual contributor role. You will work closely with our product and content development teams to bring ideas to life, and you will build and send campaigns yourself.

• None

• Assess our data. Audit customer and prospect data across our two CRM platforms. Identify where data is complete, where it is missing, and why
• Close the gaps. Partner with sales operations and CRM administration to prioritize fixes and improve how data is captured going forward
• Use purchase data. Use Power BI to identify product mix, purchase frequency and whitespace by account, and turn it into segment criteria
• Build the segments. Create and maintain customer and prospect segments based on demographics, industry, buying behavior and value
• Run the campaigns. Build, send and manage targeted campaigns in Mailchimp for customers, Zoho for prospects, and through SMS
• Collaborate. Work with the product and content development teams to match offers and messaging to each segment
• Measure and improve. Test lists, timing and offers. Track campaign response by segment and keep improving
• Support sales. Give sales teams targeted account lists and cross-sell prospects drawn from our segments
• All other duties as assigned

• 5+ years of experience in database marketing, CRM marketing, marketing analytics or marketing operations
• Hands-on experience with CRM platforms, including Zoho; experience working across more than one CRM is a strong plus
• Experience building and sending segmented campaigns in Mailchimp or a similar email platform
• SMS marketing experience, including familiarity with opt-in and compliance requirements
• Strong Power BI skills and advanced Excel; SQL is a plus
• A track record of turning data into segmentation, targeting and measurable campaign results
• Comfort finding and fixing data quality issues, and working with others to solve them
• Ability to explain data clearly to non-technical partners in sales, product and content
• Bachelor's degree in marketing, business, analytics or a related field, or equivalent experience
• Ability to successfully complete the pre-employment process

• B2B experience; foodservice, CPG or distribution experience is a plus

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent sitting, standing, walking, reaching, typing, reading, talking, and hearing
• The ability to lift up to 15 pounds with or without assistance

Royal Cup, Inc. is the proven leader in sourcing, roasting, blending, and distributing high-quality coffees and fine teas since 1896 and is the chosen partner for restaurants, hotels, offices, and commuters across the country. We are a family-owned business rooted in a longstanding tradition of coffee roasting excellence that takes pride in our unparalleled dedication to customer care.

We are a large, privately held national importer, roaster, and distributor of coffees, teas, and related products that have been in business for more than 130 years. Royal Cup, Inc. currently provides products, equipment, and service to restaurants, hotels, convenience stores, businesses, and individuals throughout the United States, and we are growing!

At Royal Cup, Inc. having a customer-centric focus is not simply a motto; our employees believe we each have a responsibility to provide outstanding service to our customers. Our customer-centric focus results in actions we live by that not only retain our current customer base but grow our presence with new, high-impact accounts across the country based on exceptional products and service.

We believe serving our customers well, serves us well. We are results-oriented and strive to not only retain our current customer base but grow our presence with new, high-impact accounts across the country by offering exceptional products and service.

Royal Cup Coffee and Tea strives to be sustainably minded and a good corporate steward in all business endeavors. It is also what others expect of us – our employees, our customers and vendors, our local communities, and the coffee and tea industry we help represent. This mindset permeates the actions we take today for tomorrow.

Royal Cup Coffee offers a competitive compensation plan and a comprehensive benefits program. On top of being a part of a well-caffeinated team, the benefits program includes healthcare, dental, vision, 401(k), company-paid life and disability insurance, Flexible Spending Account plan, select tuition reimbursement, paid parental leave, remote work opportunities, paid holidays, and vacation time. We also provide ongoing training that is designed to provide maximum success for our employees.

Royal Cup is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or another legally protected status. For individuals with disabilities who would like to request an accommodation, please contact us at 1-800-366-5836.