Department: Marketing Location: Atlanta Description Infor is looking for an experienced, analytically rigorous Senior Digital Performance Analyst to join our Marketing Analytics team, working closely with the hiring supervisor, on B2B performance analysis. This role owns performance measurement across the full digital funnel — from website and paid media engagement through form fills, MQLs, sales opportunities, and pipeline — and will work closely with the Paid Media team, the Web team, and marketing leadership to get there. You'll be the connective layer between top-of-funnel digital activity and downstream revenue outcomes, translating fragmented data from web, paid, and CRM systems into a coherent view of what's driving (or holding back) growth. This is a senior, largely self-directed role: you'll be trusted to define the analytical approach, not just execute against a spec. A Typical Day In The Life Includes
- Own end-to-end funnel analytics — connect web, paid media, and AI/LLM-driven engagement to form fills, MQLs, opportunities, and closed-won pipeline, identifying where and why prospects convert or drop off, and use AI tooling to accelerate diagnostics and reporting turnaround.
- Own web analytics using GA4, Looker Studio, and related tooling — actively monitor organic, direct, and referral channels alongside on-site conversion and content/landing page performance, and own visibility and traffic from AI/LLM search surfaces (e.g., AI Overviews, ChatGPT, Perplexity) as an emerging discovery channel — while continuously improving tracking fidelity (event tracking, UTMs, GA4 configuration, tagging governance).
- Own paid media analytics across paid search, paid social, and programmatic/display — surface reallocation opportunities, testing recommendations, and efficiency actions across channel and campaign performance, audience/creative testing, and attribution across a multi-touch buyer journey.
- Build and maintain the reporting and dashboard layer that gives marketing and sales leadership a single, trustworthy view of funnel health, channel ROI, and pipeline contribution — designed for executive consumption, not just raw output — and document methodology and definitions so metrics stay consistent as the team scales.
- Drive conversion-rate diagnostics and CRO — form and test hypotheses on where and why prospects drop off, and partner with the Web team and business stakeholders to recommend and implement fixes, rather than reporting findings in isolation.
- Own data integrity end-to-end — partner with the Paid Media team, Web team, marketing leadership, RevOps, content, design, and engineering to close tracking and data-quality gaps across the Paid Media platforms → GA4 → CRM → data warehouse chain; audit and reconcile discrepancies across GA4, ad platforms, Salesforce, and the data warehouse, and build monitoring so issues are caught before they reach a dashboard. Basic Qualifications
- Experience in digital/marketing analytics, with ownership of both web analytics and paid media analytics.
- Experience connecting top-of-funnel web/paid data to downstream outcomes — form fills, MQLs, sales opportunities, and pipeline/revenue.
- Experience with Ad Platforms, GA4 and Looker Studio (or equivalent BI tooling), including custom configuration, not just report consumption.
- Experience with CRM/marketing data (e.g., Salesforce, marketing automation platforms) and how funnel stages are defined and tracked.
- Experience turning ambiguous business questions into structured analyses and clear, actionable recommendations for senior stakeholders.
- Understanding of digital marketing channels (SEO, paid search, paid social, display/programmatic, email) and how they interact across the funnel.
- Experience in a B2B or account-based marketing environment.
- Legal authorization to work permanently in the United States for any employer without requiring a visa transfer or visa sponsorship. Preferred Qualifications
- Experience with multi-touch attribution or marketing mix modeling.
- Experience with Snowflake or a similar cloud data warehouse, and integrating Salesforce data into it.
- Familiarity with tag management systems (e.g., Google Tag Manager) and server-side tracking.
- Strong SQL skills and experience querying and modeling data in a data warehouse environment.
- Experience building or working with Python/R for deeper statistical or diagnostic analysis. About Infor Infor is where ambition meets impact. Join a global community of bold thinkers and innovators, where your expertise doesn't just solve problems. it shapes industries, unlocks opportunities, and creates real-world impact for billions of people. At Infor, you're not just building a career. you're helping to build what's next. Infor is a global leader in business cloud software products for companies in industry specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation. For more information visit www.infor.com Our Values At Infor, we strive for an environment that is founded on a business philosophy called Principle Based Management™ (PBM™) and eight Guiding Principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization. We have a relentless commitment to a culture based on PBM™. Informed by the principles that allow a free and open society to flourish, PBM™ prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees. Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section. Fraud Awareness We have been made aware of unauthorized individuals posing as Infor recruiters, including some who have made fraudulent offers of employment. Please read our guidelines and protect yourself from recruitment scams. Fraud Privacy Policy We value your privacy at Infor. You may access our privacy policy here. US Only This employer uses E-Verify. Please visit this website for additional information. E-Verify Illinois: Click here, aquí, or tu Click The Links Below For Additional Information
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