Position Purpose: The Category Marketing Specialist supports development & tracking of strategic marketing goals by department. The Category Marketing Specialist will provide reporting / analysis, project management support, and centralized tracking to support cross-functional marketing initiatives.
Key Responsibilities
- 30% Competitive Activity - Track and report on competitive activity, aggregate marketing performance, budget deployment, and progress against strategic priorities by week for assigned department(s) and provide summarized reports to support strategy development
- 20% Collaboration - Collaborate to execute aggregate reporting & analysis on vendor campaign performance for readouts with supervisor & broader merchandising organization
- 20% Strategy - Provide support in developing department overall strategy playbook & strategic event briefs to be leveraged by cross-functional marketing execution teams
- 10% Manage Promotions - Manage internal promo generation/calendar & barcode management processes for assigned department(s), may include coupon process
- 10% Promotional Coverage - Maintain centralized reference documents for promotional coverage & affected SKUs/vendors; notify internal stakeholders as needed when materials are updated
- 5% Reporting - Report out marketing & competitive activity during internal status updates and merchant staff meetings
- 5% Special Projects - Work on special projects as directed Direct Manager/Direct Reports:
- This position typically reports to Senior Manager, Category Marketing
- This position has 0 direct reports Travel
Requirements
- No travel required. Physical
Requirements
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications
- Excellent written and verbal communication skills
- Bachelor's degree in marketing, advertising, or a business-related field
- 1+ years of relevant experience (i.e. advertising, marketing, media, social, or agency roles)
- Experience managing projects and working with cross-functional stakeholders
- Experience with SharePoint, PowerPoint and Excel
- Strong organizational skills & attention to details
- Ability to communicate clearly with teammates and supervisors in both verbal and written communications
- An adaptive mindset and a willingness to learn new skills & processes
- Ability to manage deadlines & milestones across multiple simultaneous projects
- A collaborative approach and willingness to seek help as needed
- A strategic approach to execution, including an ability to identify process improvements Minimum
Education
- The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job. Preferred
Education
- No additional education Minimum Years of Work
Experience
- 1 Preferred Years of Work
Experience
- No additional years of experience Minimum Leadership
Experience
- None Preferred Leadership
Experience
Certifications
- None Competencies:
- Action Oriented
- Collaborates
- Drives Engagement
- Communicates Effectively
- Drives Results
- Manages Conflict
